CREATIVE CONNECTIONS
We use technology to connect with your audiences. Our strategies employ creative campaigns that are flexible and make your brand memorable.
BOLDLY COMMUNICATE
Start Your Journey
We are here to help you in navigating difficult marketing and communication decisions and then in creating meaningful responses to the people you need to reach. We don’t stop there, we then we listen to hear what people say in return. After all, it’s communication for a reason.
eCommerce Ready
If you are launching a product line or developing a consumer loyalty program, we can help you set the tone and build a measurable digital pathway.
24/7
Our team is tuned into the global conversation and is ready to partner with you to respond if necessary on many complex topics. We are crisis communication trained.
Media Ready
We produce award-winning, high-quality written, audio, photography, and video productions that best tell your brand’s story through multimedia.
Measurable Success
It is one thing to have a fabulous creative campaign and another to have a campaign that reaches your audience as intended. We do both by creating, measuring, and adapting.
Meet the Extraordinary Founder and Creator
Patricia J. Maxwell, Ph. D., worked as a professional in marketing and communication for several decades before earning a doctorate in media psychology from Fielding Graduate University.
When Six Degrees launched in 1997 and was hailed as the first true social media site (as limited as it was), it captured the attention of millions, especially Dr. Maxwell. It signaled a major shift in communications and media distribution that society is still grappling with. One of the primary changes is that the individual is both a consumer and an advertiser. Businesses and organizations now aim to build relationships with individuals, much like they would with a supplier in their manufacturing supply chain or an individual donor. Failing to include the consumer or single student in their marketing and advertising plan can be a fatal mistake.
The goal is to establish a lifelong relationship with others, enabling the individual to speak positively about your work and effectively promote (and defend) it to their friends through social media. While positive word of mouth has always been part of the marketing equation, it has now shifted to one of the primary elements for consideration.
Professional Expertise That Drives Success
Together, we solve difficult problems. One of the most complex issues facing businesses and organizations today is one of identity. Just as individuals are not able to be “all things, to all people,” neither are institutions that serve consumers and the public able to “do it all.” Finding that one, or very few things, that provide focus and direction is critical. This is your identity!
Doing these “things” exceptionally well, and communicating them effectively and honestly, is what drives success. We are here to help you identify key elements of your identity that may have been lost in the shuffle of recent years. And, to find the most authentic and honest way to communicate your identity to the world, even in what seems to be the chaotic world of social media.
Ready to Begin?
Start Your Journey Today
We are located in San Diego, California, and can work with you anywhere.