A strategic public relations campaign includes elements of both traditional and nontraditional tactics, paid and those without cost, but always it always ensures that messages are aligned with the mission and vision of the organization.
In December 2021, Patricia completed her doctorate degree in Media Psychology. This transdisciplinary program incorporated academic study in psychology and social science as they both relate to mass media and emerging technologies. Fielding Graduate University was one of the first accredited institutions of higher education in the United States to offer a doctorate degree in this area.
CREATING SOCIAL CHANGE USING TWITTER
by Patricia J. Maxwell
This dissertation looks at Snow and Benford’s (1988) framing theory.
The research strategy for the study used a naturalistic inquiry of qualitative data using content analysis (Patton, 1990). It includes methodological triangulation that incorporates both directed and summative approaches of content analysis (Hsieh & Shannon, 2005).
A variety of tools and theory-based applications were applied to the raw data of 1.2 million Twitter posts collected during the Parkland social movement in 2018. Tools that were employed in this analysis included Dedoose, Leximancer, Tableau, and SPSS.
Download and read the entire Dissertation from ProQuest.
In this section, I’ve included a smattering of various writing and productions that I authored. I invite you to purchase a copy of “Catalina A to Z.” This is a fun read with entries covering the sociological and historical details that are often forgotten in the tale and folklore of Catalina.
BOOKS
Maxwell, P. J., Rhein, B., & Roberts, J. (2014). Catalina A to Z: A Glossary Guide to California’s Island Jewel: The History Press.
Available on Amazon, select Barnes & Noble stores, and boutique stores in Long Beach and Catalina Island.
PUBLICATIONS & PRODUCTIONS
Maxwell, P. J. (Writer & Producer) (2008-2014). Catalina Island Conservancy: Isla Earth Radio Series. Long Beach, California: Catalina Island Conservancy.
Maxwell, P. J. (2008). What Works in Solving the Problem of Global Warming. the Flame, 3.
Maxwell, P. J. (2000-2004). Newspaper Column: Classroom Los Angeles Times.
Maxwell, P. J. (Writer) (1999a). Heavy-duty Vehicle Inspection Program. In R. Vargas (Producer), California Environmental Protection Agency. Los Angeles, California.
Maxwell, P. J. (1999b). Invention Hazards. Inventor’s Digest, 15, 34-36.
Maxwell, P. J. (1998). Crocus Capers. The World & I, 164-171.
Maxwell, P. J. (1997). College Pranks. CareerTech.com.
Maxwell, P. J. (1997-1999). Syndicated Newspaper Column: FutureWatch.
Maxwell, P. J. (1996a, August). Crackdown on Illegal Drugs. Inland Valley Daily Bulletin.
Maxwell, P. J. (1996b, August). Fastest Grandma. Inland Valley Daily Bulletin.
Maxwell, P. J. (1996c). Press Work for Harvey Mudd College: Embryo Development Gets Closer Look: Insights from a study may lead to earlier detection and treatment of diseases.
Maxwell, P. J. (1982, December). Former Pals Keep in Touch. Lincoln Journal Star.