South 8 Technologies is based in San Diego. The company has developed a proprietary electrolyte that makes batteries for EVs more efficient and safer in extreme weather conditions. The first press release was connected with a press conference attended by Deputy Secretary of the U.S. Department of Energy, David Turk. Thirteen local media agencies were represented at the press conference including a Q&A with the administrative team at South 8. The team was prepared for the Q&A in advance. The conference and press release distribution garnered earned media coverage on television, radio, and print.
Both releases were distributed on Cision. Click on the title card to open the PDF.
Estimated audience: 184 million people
Broadcast media: 213
Online news and influencers: 22
Estimated audience: 44 million people
Online news and influencers: 25